Article written by Eshwer Kale published in the Economic and Political Weekly (EPW) (Vol. 52, Issue No. 3 dated 21 Jan, 2017)
Mobile phone delivered Weather based Crop Advisories in India: The case for an integrated approach
An approach developed and piloted by the Watershed Organisation Trust (WOTR) to provide weather-based crop advisories to farmers, offers important learnings as to how to improve weather forecasting, customise crop advisories, bridge barriers, leverage institutional strengths and accelerate adoption of on-farm adaptive responses at scale. The key feature of this approach is that it creates a dialogue between science and technology on the one hand and field reality and the farmer on the other, with the latter being an active co-evolver of knowledge and action.