MOBILE PHONE DELIVERED WEATHER BASED CROP ADVISORIES IN INDIA: THE CASE FOR AN INTEGRATED APPROACH

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With rising overall temperature, intra-seasonal and inter-annual weather variability will increase resulting in more losses and suffering to farmers, especially small holders, who are ill-prepared to cope with these climate-induced disasters.
Therefore, together with mobile technologies, we need to deploy a range of communication platforms and outreach strategies and establish energising stakeholder partnerships in order to address the vast range of farming situations and needs.

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